Augmented shopping experiences for the consumers of tomorrow End-to-end augmented reality solution for the retail, FMCG, and beverage industry Thank you, your submission has been received. Remember when augmented reality (AR) was a pie-in-the-sky idea? The ‘Virtual & Augmented Reality in Retail and FMCG Market’ Report published by Market Expertz gives a detailed analysis of the significant growth trends seen in the industry. The report "Virtual & Augmented Reality in Retail and FMCG - Thematic Research", is built on a unique thematic methodologyfor valuing Technology, Telecom, … Omnichannel for FMCG by Asseco We offer you the innovative platform Omnichannel for FMCG by Asseco consisting of a set of comprehensive solutions for sales excellence in the consumer goods industry. For a stable industry like FMCG, it’s pretty hard to cut through the noise. Even just a few years ago, AR caught our attention mostly due to its “cool factor.” Now it’s becoming more of a reality, and forward-thinking retail brands are incorporating AR technology into the customer experience, both in-store and online. Interactive packaging, such as temperature-controlled packaging and video & augmented reality packaging, brings the next generation of personalization in the FMCG sector. Augmented reality often refers to visualisations that virtually complement real images on a smartphone or tablet. Moreover, these packaging solutions enable brands to communicate directly to the customer, increasing the chances of … The application possibilities are manifold. Augmented reality and virtual reality technologies are most effective these days among software development companies. How can retailers and FMCG companies benefit from VR/AR? Virtual & Augmented Reality in Retail and FMCG - Thematic Research. Virtual tours, lotteries, virtual theme worlds or operating instructions that appear on the packaging when photographing or filming a product have already been implemente. Augmented reality (AR) – immersive experiences which could be created using purely real-world content, purely synthetic content or a hybrid of both. Implementation for marketing purposes Before consumers buy your product, you have to market your brand first. VR/AR retail and FMCG applications are not new, with many retailers and consumer goods companies using them in recent years. Many of FMCG brands are sponsoring popular TV shows or sports teams and paying a lot of cash for that, using Augmented reality brands could add …
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