It's a way to connect with the destination. … “Soft Adventure is an outdoor or recreational travel undertaken to remote or non-traditional destinations for the purpose of new experiences, exploration of cultures and natural wonders or engaging in a variety of rugged activities.”. To draw a close to Adventure Tourism Week, Wild Scotland will be holding their AGM online. There is a huge selection of soft adventure holidays available, from cycling trips that include cooking classes and wine tastings, to outback explorations where every safari tent has its own ensuite bathroom. What is for you the Ultimate Eco Travel Adventure. The session, led by VisitScotland, will cover topics including market segmentation, current consumer behaviour, and an update on VisitScotland’s marketing plans. You also have the option to opt-out of these cookies. In this first session hear about the global landscape for adventure tourism, including the growing trend of soft adventure, from the Adventure Travel Trade Association. Find out more and register your place. If you’re posting about Adventure Tourism Week on social media remember to use #ScotATW and tag @visitscotnews, @wildscotland and @sailscotland. Soft Adventure Tourism is all about the sharing of information and tips with travelers planning vacations or trips to non-traditional destinations for new experiences, activities, cultures, and natural wonders, with some mild physical activity. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Most commentators concur that adventure tourism is a niche sector of the tourism industry, but there are many other niche sectors in tourism which have same characteristics that overlap with adventure tourism such as ecotourism, activity tourism or adventure travel. Hear how Wilderness Scotland and Ocean Vertical have adapted their approaches to better tap into the UK domestic market. The activities were then categorized as a soft adventure, hard adventure or non-adventure. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. “Soft Adventure is an outdoor or recreational travel undertaken to remote or non-traditional destinations for the purpose of new experiences, exploration of cultures and natural wonders or engaging in a variety of rugged activities.” Free tools to help you get involved with the Year of Coasts and Waters 2020. How can you make sure that in those hundreds of searches you’re visible with the right information at the right time? Your visitor spends up to 5.9 hours per day online. This category only includes cookies that ensures basic functionalities and security features of the website. This session focuses on the importance of developing adventure tourism facilities and infrastructure to improve the customer experience and demonstrate Scotland as a world-class destination. The COVID-19 pandemic has had a devastating impact on the tourism industry, but it gives us the opportunity to review how we rebuild our visitor economy together and adapt to a new future. According to the United Nations World Tourism Organization (UNWTO), adventure tourism is quite lucrative and continues to grow. This is a member only event where members will also be given the opportunity to reflect back on Wild Scotland activity in 2020 and look ahead to priorities in 2021. The week aims to bring together marine, activity, wildlife and adventure operators from across Scotland.
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