There are many examples of Transformational leaders who successfully demonstrated different components of the theory in their career and created a benchmark for further Transformation leaders. Businesses should follow simple innovations to avoid any sort of complexities. If a subordinate does what is desired, a reward will follow, and if he does not go as per the wishes of the leader, a punishment will follow. The transactional style of leadership was first described by Max Weber in 1947 and then by Bernard Bass in 1981. He shared his experiences with his people to motivate them. A focused team having a common organization goal provides better performance and results. Here, the exchange between leader and follower takes place to achieve routine performance goals. Leaders never criticize any idea of subordinates. The subordinates are not self-motivated. Steve Jobs demonstrated the Transformational leadership style in all four components: Steve Jobs was a successful businessman and leader. The main goal of the follower is to obey the instructions of the leader. According to him, think differently about your customers. Bass argued that there are fo… changing the world with computer technology and for this lots of talented people got inclined towards him and his thoughts. The Tyranny of the Quarterly Results: Why Business Leaders must Avoid Short-Termism, The Perils of Leaders and Their Personality Cults in Times of Authoritarian Rulers, Leadership in the Digital Age and Why Contemporary Leaders Must Master These Skills, Work to change the organizational culture by implementing new ideas, Transactional leaders make employees achieve organizational objectives through rewards and punishment, Transformational leaders motivate and empower employees to achieve companys objectives by appealing to higher ideals and moral values, Motivates followers by appealing to their own self-interest, Motivates followers by encouraging them to transcend their own interests for those of the group or unit. The power of transactiona… Each member of the Apple team contributed in his/her best way to establish the brand as the topmost brand in the segment. So this way he demonstrated the Idealized Influence component of Bass Transformational Leadership. Steve Jobs was a real transformational leader as innovation and creativity were among his inspiration to followers. M. Bass provided the modern concept of Transformational leadership through his findings in research. The convincing power of transformational leadership plays an important role in the success of this leadership style. There are different points on which Bass Transformational leadership theory can be criticized: Following advantages are there of Bass Transformational leadership theory: Limitations of Bass Transformational leadership theory are: To conclude, Bass Transformational leadership theory is well suited in today’s competitive business environment where vision clarity, commitment, innovation, creativity, motivation, etc. Intellectual Stimulation, Idealized influence, Inspirational motivation, and Individualized Consideration. The transactional style of leadership is viewed as insufficient, but not bad, in developing the maximum leadership potential. It focuses on the basic management process of controlling, organizing, and short-term planning. This theory specifies how a leader influences his/her subordinates. Though his approach was a little harsh with his staff still his intention was always to push them to come out with their best part or performance to achieve a common vision. If a transformational leader and his/her team are pretty clear on the vision i.e. The transactional leaders tend to be highly directive and action oriented and their relationship with the followers tends to be transitory and not based on emotional bonds. It focuses on the basic management process of controlling, organizing, and short-term planning. This theory emphasizes on innovation and creativity in an organization which is required in transformation or change in an organization for its success. The concept of one’s charisma is the base behind this concept and Transformational leadership approach. In-fact Avolio and Howell (1992) also criticize this theory on ethical grounds i.e. Bass was interested to find out the mechanism by which leaders can generate these factors. This theory specifies how a leader influences his/her subordinates.
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